01 — Project details
We focused on elevating blended ROAS to 7, ensuring healthier margins and unlocking additional budget for R&D initiatives.
02 — Creative process
My approach was to integrate insights from Google, Meta, and Amazon ads to inform creative decisions and audience targeting, maximizing ROAS across platforms.
03 — Results
I managed to achieve a 7.2 blended ROAS and reduced CAC by 31%
7.2
Blended ROAS
+57%
Revenue
-18%
CAC