THE JOY FACTORY

01 — Project details

My goal was to execute trade show marketing strategies for events, leading booth design, interactive experiences, and sales kits to drive attendee engagement.

02 — Creative process

I created full-cycle marketing budgets, ensuring efficient spend across digital ads, printed materials, and booth activations.

03 — Results

We managed to increase qualified booth leads by 42% YOY through interactive engagement strategies.

+180%

ROI

+42%

Qualified Leads

+72%

Engagement

Nick Penalosa

751 Schenley Bay, Costa Mesa, CA 92626 | (909) 230-8294 | nickpenalosa@yahoo.com

© Nick Penalosa, 2025